Finding Fashion Consumers Beyond Instagram

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The fashion industry utilizes advertisements to attract consumers and promote its products to generate sales. A few decades ago when technology was still underdeveloped, advertisements heavily relied on radio, magazines, billboards, and newspapers. These days, there are more various ways in advertisements such as television ads, online-based ads using internet websites, and posts, videos, and live streaming in social media platforms. Prior to the mid-19th century, virtually all clothing was handmade for individuals, either as home production or on order from dressmakers and tailors.

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When taking an explicit political stance, designers appear to favor issues around which can be phrased using clear language with virtuous undertones. Prabal Gurung debuted his collection of T-shirts featuring slogans such as "The Future is Female", "We Will Not Be Silenced", and "Nevertheless She Persisted", with proceeds going to the ACLU, Planned Parenthood, and Gurung's own charity, "Shikshya Foundation Nepal". Similarly, The Business of Fashion launched the #TiedTogether movement on Social Media, encouraging member of the industry from editors to models, to wear a white bandana advocating for "unity, solidarity, and inclusiveness during fashion week". The benefits of primary research are specific information about a fashion brand's consumer is explored. Surveys are helpful tools; questions can be open-ended or closed-ended.

Chopra said she studied method acting to make her character seem real. The actress said that her character is determined and added, "While her father wants her to become an accountant she aspires to become the leading model in fashion industry". Addressing rumours that the film was an exposé of the fashion industry, she said, "It is nothing like that. Whatever problems that come up to my character in the film are not because of the profession but because of the choices that my character makes in her life". Arjan Bajwa described his character, an aspiring fashion model, as uncompromising, achieving success in his own way. Samir Soni found his role as a closeted fashion designer very challenging, requiring research to flesh out the character and his personality. Soni's greatest challenge was to avoid a stereotypical homosexual character, instead subtly expressing his sexuality in his personality and relationships with the film's other characters.